Helene Svedin (born 21 October 1974) is a Swedish model known as the face of H&M.
[1] She is married to former Portuguese footballer Luís Figo.
Svedin has been in advertisements of Ana Sousa, Arena, Don Algodón, Friday's Project, Giorgio Armani, Guess, Isdin, Kia Motors, Land Rover, L'Oréal, Luciano Padovan, Nike, Vista Alegre, and Schwarzkopf.
She has appeared on the covers of GQ, Elle, Telva, Marie Claire, and Woman.
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