"[4] In her Master Thesis, Jamieson states that "cyberformance, like all forms of theatre and artistic expression, offers a means to approach and respond to the changing world we exist in.
"[5] Helen Varley Jamieson is one of the founders of the online performance platform UpStage, along with the other members of Avatar Body Collision[6] (see below).
[7] The Avatar Body Collision troupe is a "globally distributed performance group who live (mostly) in London, Helsinki, Aotearoa/New Zealand and cyberspace.
She addresses environmental, social and political themes, and has developed participatory and conversational practices that invite audiences to actively engage with and contribute to the work.
[12] During the 1990s she wrote, directed and produced plays at Taki Rua and BATS Theatre in Wellington, including co-directing with Tamsin Larby The Debate by Riwia Brown in the inaugural Young and Hungry season (1994).
As a result of this she formed the globally distributed cyberformance troupe Avatar Body Collision with Vicki Smith (Aotearoa New Zealand), Karla Ptaček (UK) and Leena Saarinen (Finland).
From 2007 to 2012 she along with Vicki Smith and others curated and produced the series of six annual UpStage festivals, featuring programmes of cyberformance by artists from around the world.
Jamieson's work as a producer includes in 2005 a promenade performance called Demeter's Dark Ride - An Attraction, directed by Madeline McNamara that was part of the STAB shows from BATS Theatre.