Hella is an American English slang term originating in and often associated with San Francisco's East Bay area in Northern California, possibly specifically emerging in the 1970s African-American vernacular of Oakland.
Whereas hell of a is generally used with a noun, according to linguist Pamela Munro, hella is primarily used to modify an adjective such as "good".
[citation needed] By 1993, Mary Bucholtz, a linguist at the University of California, Santa Barbara, collated materials from an urban high school (Mt.
[8] With the release of the 2001 No Doubt song "Hella Good," one Virginian transplant in California "fear[ed] the worst: nationwide acceptance of this wretched term.
"[9] Since the early 1990s hella has been used regularly in the Pacific Northwest as a common slang term, particularly in Seattle and Portland, Oregon.
It can be used to modify almost any part of speech, as shown below:[19] An online petition begun in 2010 by Austin Sendek of Yreka, California, seeks to establish "hella-" as the SI prefix for 1027.