Helter Skelter was founded as a bookshop by Sean Body in 1995, who specifically chose the location of 4, Denmark Street as it had previously housed Regent Sounds Studios, which had recorded early work by the Rolling Stones.

[2] The shop specialised in books and fanzines covering Bob Dylan, which at one point accounted for 40% of its sales.

[3] It also sold sheet music and music-related artwork.

[4] Despite predictions it would not appeal to a wide market and be "a boys' anorak paradise", a report in The Independent suggested that 20% of customers were women.

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