He came to public attention when he provided the illustrations for Andrew Lang's Fairy Books,[1] sold worldwide in the 1880s and 1890s.
However it was his illustrations for such books as The Arabian Nights Entertainments (Longmans 1898), Kenilworth (TC & EC Jack 1900), and A School History of England by C. R. L. Fletcher and Rudyard Kipling (Clarendon Press 1911) that provided Ford with both income and fame.
She was Emily Amelia Hoff (née Rose), a widow whose first husband had been killed in the Battle of Neuve Chapelle in March 1915.
Further, he designed the costume for the character of Peter Pan when Barrie's play was staged in the West End for the first time in 1904.
Ford's wide-ranging interests brought him into contact and friendship with many well-known figures of his time, including the writers P. G. Wodehouse, Sir Arthur Conan Doyle and A. E. W. Mason.