HerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas.

[1] Edmark runs both HerRoom and brother site HisRoom, through her company, the Andra Group LLP.

[8] In 2011, Edmark was awarded business method patent #8,078,498 for using back and side views as well as the front.

HerRoom.com's products include: panties, swimwear, sleepwear, shapewear, hosiery, sportswear, apparel (including dresses, tops, pants, jackets and outerwear), athleisure, maternity wear, lingerie accessories used for cleavage enhancement and UGG lounge slippers.

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