This left Blundy to pursue an idea he had three months before the Jetts sell-off, after he noticed one of his "fashionable" female store managers kept wearing a broken bra, held together with a safety pin.

Brazin Limited officially commenced operation after Blundy expanded Bras 'N' Things into South Australia and then Queensland.

[1][2][3] In May 1999, Brazin created Viva Lingerie, targeting a different demographic to Bras 'N' Things – the former, focused on young, price-conscious women.

[3] By the end of 2008, BBRC sold its controlling interest in Bras 'N' Things to ANZ and IMF Investors.

[6][7][8] In November 2013, Blundy and Sanity owner Ray Itaoui each bought 50 per cent stakes in Bras N Things from ANZ and IMF Investors.