The company was founded in 2006 as The Stoner’s Cookbook and was created in New Zealand by founders Lucas Young and Daniel Crothers.

[3] Matt Gray previously co-founded Bitmaker, a technology skills accelerator, that was eventually sold to General Assembly.

Harley Finkelstein, the COO of Shopify, told The Globe and Mail that Herb reminded him of "the story when Rolling Stone Magazine came onto the scene.

"[13] Eric Hippeau, the former CEO of Huffington Post told Leafly that Herb is "the go-to place for consumers, brands, and anyone who’s looking for information about the industry.

The series has featured former NFL players Marvin Washington, Eben Britton, Grant Mattos, Jim McMahon and Leonard Marshall.

Formerly known as Just Being Blunt,[19] Wake and Break is a digital video series that discusses events and headlines in the cannabis industry.