Its style resembles the famous Coca-Cola jingle "I'd Like to Teach the World to Sing" in that it begins with a lone voice, joined by another singer, and eventually a choral group (Both songs can be heard on the CD, Tee Vee Toons: The Commercials).
Saint Louis University also takes to playing the song during half-time of home basketball games.
The band first played the song in 1970 as a tribute to then-head coach Bud Carson, and the tradition has remained strong.
The Arizona State University Sun Devil Marching Band once played this song when they received sponsorship from the local Anheuser-Busch distributor.
Since then, the campus and stadium have "gone dry," or stopped serving alcoholic beverages, and the song has fallen out of favor.
A Budweiser commercial featuring the jingle appears in the 1977 film Close Encounters of the Third Kind on Roy Neary's (Richard Dreyfuss) TV, as he models Devil's Tower in his living room.