It was released on January 20, 2023, as the fourth single from Macklemore's third solo studio album Ben (2023).

The song was produced by Budo and Tyler Dopps.

The song contains boom-bap production, over which Macklemore recounts his childhood inspirations and role models, including criminals and rappers.

[1][2] The music video was directed by Macklemore and Jake Magraw, and released alongside the single.

It finds Macklemore in New York City, where he raps on graffiti-filled rooftops and in front of a bodega.