Herself the Elf was a franchise line for young girls similar to Strawberry Shortcake.
It was created by American Greetings (through its "Those Characters From Cleveland" research-and-development unit).
It included a series of dolls from Mattel, an animated special, books, records.
The Magic of Herself the Elf is a 1983 American animated television special.
American Greetings announced plans in October 2016 to revive Herself the Elf as an animated series, a co-production between Cloudco Entertainment and French studio Gaumont Animation.