The town finds itself at the edge of the Rems River Valley and at the base of the Swabian Alps.

The town is bordered to the north by Böbingen an der Rems and Mögglingen, to the east Essingen, the south by Bartholomä and the west by the city of Schwäbisch Gmünd.

Subsequent to the victory of Emperor Charles IV over Eberhard II, Count of Würtemberg, in 1360 Heubach and Rosenstein fell to the Kingdom of Bohemia.

In the course of the Thirty Years' War between 1618 and 1648, Heubach was nearly wiped out and the population fell to around 10 people, but due to efforts of Württemberg's government it was rapidly rebuilt and resettled.

The castle ruin on top of the Rosenstein mountain can be considered Heubach's landmark and is a popular tourist spot due to its impressive views over the region.

[3] On Glasenberg there is a telecommunication tower of reinforced concrete with an observation deck that also gives nice views over the area.

Heubach is located on the north edge of the Swabian Alb scenic drive, Schwäbische-Alb-Nordrand-Weg that provides many sights of the German countryside.

Still being resident in Heubach, meanwhile the company's global headquarters are in Bad Zurzach, Switzerland, where the first foreign subsidiary had been established in 1933.