Heublein

After more sell-offs of Heublein brands, Grand Metropolitan ceased using the name, incorporating the business into International Distillers & Vintners.

In 1875 they accepted a large order for pre-mixed martini and Manhattan cocktails for the annual picnic of the Governor's Foot Guard.

[2] In 1906, the business acquired the rights to distribute (and later produce) A1 Steak Sauce[3] for the US market, under license from Brand & Co. Ltd. of Vauxhall, London, UK.

[note 2] It was a decidedly secondary sideline to Heublein's thriving cocktail business, with its promotions and advertising copy aimed at the carriage trade, delivering to hotels and even directly to the consumer at home.

[5] Heublein also acquired distribution rights in the United States to many other international spirits, wines, and beers that include Irish Mist liqueur, Harvey's Bristol Cream, Don Q Rum, Jose Cuervo, Black & White, Bell's whisky, Lancer's wines, Guinness Stout, and Bass Ale.

Heublein also held American import and distribution rights to such non-alcoholic beverages as Perrier mineral water and Rose's Lime Juice.

In the 1970s, Heublein introduced "Malcolm Hereford's Cow", a new line of flavored milk, 30-proof beverage (15% alcohol) that was popular primarily with women in particular, and college students of either gender.

It also made many acquisitions outside of the liquor market, including Grey Poupon in 1936, Kentucky Fried Chicken in 1971, and Hart's Bakeries in 1972.