Bell's is a brand of blended Scotch whisky produced by Diageo in Scotland.

[4] In 1921, the partnership became a private company run by Arthur Kinmond after Robert retired to live as a country gentleman.

The end of Prohibition in America created a surge in demand, which led Arthur Bell & Sons to acquire two distilleries in 1933: Blair Athol and Dufftown.

[4] In the early 1970s, Bell's could not afford the advertising budget of the larger whisky distillers.

[12] In 1997, Guinness merged with Grand Metropolitan to create Diageo, the current owner of Arthur Bell & Sons.

[16] Arthur Bell & Sons Ltd owned three whisky distilleries in Scotland:[14] The brand's top markets are the UK, Portugal, Spain, the Nordic countries, Brazil and South Africa.

[5] Bell's 2016 Christmas TV advert campaign starred actor Matt Berry in character as "Steven Toast".