HEXBUG is a brand of infrared and automaton toys developed and distributed by Spin Master.

HEXBUG was designed to expand the company's presence in the retail toy market, as well as add to the experience created by VEX Robotics, a subsidiary brand of Innovation First International, Inc. that specializes in robotics built in a fashion similar to Erector Sets, and Rack Solutions, which is an engineering firm that specializes in information technology products.

However, in 2023, HEXBUG was acquired by Spin Master, meaning Innovation First no longer owns the company.

Various product lines have been sold under the HEXBUG name, such as the nano, BattleBots, Micro Titans, Mechanicals, HEXMODS, JunkBots, and MoBots series.

Additionally, separate products, such as cat toys and board games have been released.

The Original HEXBUG model is a toy that reacts to loud sounds and pressure on its antennae and scurries around the room.

Designed after a beetle, it was available in five different shapes and colors: Alpha (orange), Bravo (green), Charlie (blue), Delta (yellow), and Echo (red).

[4] It was released in April 2009[5]hexbug_ant.jpg The hi-tech HEXBUG Beetle, a micro robotic creature, will travel in a straight line until it hits an object in its path or hears a loud noise.

Upon contact or noise, the bug reverses in a half circle, and then moves forward in a new direction.

Its movement is autonomous and random, reacting to obstacles with a rapid change in direction.

Their spines enable them to climb vertically between two suitably spaced plates or tube walls.

Their built-in sensors detect liquid, which activates the caudal fin for propulsion through the water.

[14] It is named after the VEX Robotics learning platform developed by Innovation First, which was prominently utilized for STEM education.

[18][19] HexBugs work by vibrating, which causes them to move sporadically and unpredictably, similar to the insects they were modelled after.