Hi-Living is a Korean online auction website and shopping mall where people from all around the world buy and sell goods and services.

Large Korean companies sell their newest products and offer services using competitive auctions and fixed-priced storefronts.

Once, a man offered one of his kidneys for auction on Hi-Living, attempting to profit from the potentially lucrative market for transplantable human organs.

Hi-Living is also an easy place for unscrupulous sellers to market counterfeit merchandise, which can be difficult for novice buyers to distinguish without careful study of the auction description.

To encourage fidelity, Hi-Living maintains, rates, and publicly displays the post-transaction feedback from all users, whether they buy or sell.