Hickman Price Jr., (1911–1989) was the Assistant Secretary for Domestic Affairs in the United States Department of Commerce from 1961 to 1963 and a business executive with Kaiser-Frazer and Willys.
In 1951 Price negotiated a two and a half million dollar deal with Israeli tycoon and security expert Efraim Ilin.
Because of his leadership position with Kaiser-Frazer and Willys Overland, Price helped shape the character of the overseas car market.
He was an active Democrat and a staunch supporter of Governor G. Mennen Williams of Michigan and of the presidential aspirations of Adlai Stevenson and John F. Kennedy.
Often consulted on matters of relations between the United States and Brazil, Price shared his expertise with members of the Kennedy administration.