Within a week, the group expanded to Los Angeles, and the account gained national and international media attention, and hundreds of thousands of followers.
In beaches in Southern California, from Los Angeles to San Diego, the group would hide money in Angry Birds toys or Pez dispensers.
[6] The group also sponsored free ice cream on July 4 at Ben and Jerry's in San Francisco, New York City, and Washington, DC.
Dozens of copycat accounts have sprung up around the world, most using "Hidden Cash" as part of their name, and many doing similar events in their local area.
[8] Buzi stressed that although the current iteration of Hidden Cash had ended, he remained hopeful that the next phase of "fun and giving" could soon be underway.