High-touch

High-touch refers to the involvement of personal attention and service.

[1] In business, the term often refers to situations where trust between the customer and employed individual(s) is necessary.

[2] High-touch areas include: medicine, wealth management, real estate, and legal.

[6] In pharmacology, high-touch may refer to medicines that require temperature control, ongoing drug management, or compliance monitoring.

[5] High tech, as opposed to high-touch, is when customers don't need human interaction to perform activities such as onboarding, ordering, and account management.