Highland Scottish was the largest operator in north west Scotland and was responsible for urban, rural and interurban services in and around the towns of Inverness, Aviemore, Nairn, Tain, Portree, Wick, Thurso and Fort William, with depots located in these towns.
Services extended to Oban in the south, and Highland also operated coaches on long distance Scottish Citylink work, linking Inverness and the north west to Glasgow, Edinburgh, Aberdeen and points in England.
Unlike many of the original SBG subsidiaries, Highland's operating area remained largely unchanged.
Competition started around Fort William with the arrival of a new company, Gaelic Bus, owned by Alexander MacConnacher, Brecklet, Ballachulish.
Highland Scottish was the sole operator in Inverness and provided all bus services in and around the town.
Both companies suffered acute financial losses during the competition period, which ended when Inverness Traction went into receivership in April 1989.
The company has adopted a 'corporate look', sharing the two-tone blue with silver trim livery that Rapson's Coaches used, with the addition of the large golden eagle logo at the rear of the vehicle.
While regular bus services trade as Highland Country, longer distance, express and private contract work operate under the Rapson's name.