Hip Hop Since 1978 (HHS78) is a management and production company based in New York City.
It was started by Gee Roberson and Kyambo "Hip-Hop" Joshua.
HHS78 has been involved in the daily operations of Roc-A-Fella Records since the label's inception in the mid-1990s.
As a result, they managed the careers of Lil Wayne, Drake and Nicki Minaj (who were signed to Young Money/Cash Money Records).
[2] In January 2009, Kyambo Joshua and Columbia Records parted ways.