In 1997, the Bender's attracted international broadcaster, Andrew Reimer (with experience at Austereo and as a USA radio station owner/operator), as an equal owner and general manager.

With the higher audience share of Triple T and the new success of MAGIC 107, the two stations captured an increased advertising revenue representing almost 70% of the market.

In December 2008, the "Kim & Dave Show" moved from Sea FM to Heart 107.3 and continue to be Hobart's top rated Breakfast program.

In June 2014, the station moved into the brand new media centre developed Southern Cross Austereo with stable mate Heart 107.3 in 2 Melville Street.

This move finally co-located all the Southern Cross Austereo Brands, staff and technical assets in Hobart, in the one location.

[2][3] Hit 100.9 along with all the other High Power FM services covering Hobart transmits from the Broadcast Australia site on Mt Wellington.

It utilises vertically polarised transmissions and is co-located in the Broadcast Australia Site on Mt Wellington, the same facility that houses 7TTT's FM Service.