Hobonichi

[1] The site currently receives about 1.5 million page views a day, making it the largest personal website in Japan.

[2] Annual sales reached 3 billion yen in 2014, despite the fact that the company has not sold any membership-based paid content or advertising space to date.

Some examples of people who have appeared in the past include: Sanma Akashiya, Hiroshi Aramata, Ichiro Suzuki, Hiromi Kawakami, Ryuichi Sakamoto, Momoko Sakura, Kinichi Hagimoto, Toshio Suzuki, Shuntarō Tanikawa, Tamori, Shōfukutei Tsurube II, Eikichi Yazawa, Hitoshi Matsumoto, Tatsunori Hara, Kiyoshi Nakahata, So Taguchi, Dai Tamesue, etc.

The company develops and sells a wide range of merchandise in cooperation with major manufacturers, including T-shirts, calendars, bound notebooks, and clay pots.

In addition, the company has collaborated with Nissin Foods and 7-Eleven to produce and sell an official Hobonichi cup noodle called Saru no Osekkai (サルのおせっかい, lit.

In addition, Seikatsu no Tanoshimi Exhibition, a collection of products carefully selected by Hobonichi employees, was held at Roppongi Hills in March and November 2017, at Yebisu Garden Place in June 2018, at Hankyu Umeda Main Store in October of the same year, and at Marunouchi in April 2019.