[1] By late 2008, DMM was handling products from more than 150 different adult video studios, making it one of the largest AV distributors in Japan.
[3] Under CEO Hiroyuki Shimazaki (島崎啓之),[1] DMM caught up with and surpassed its chief rival in AV sales, the Soft On Demand (SOD) group.
According to the Japanese market research company Teikoku Databank, after this period of rapid growth, there was a sharp drop in sales at DMM, probably due to competition from internet porn sites.
[8] The DMM website was opened in July 1998[9] and in September 2011 was ranked #30 in traffic for Japanese sites, #177 in Hong Kong, and #422 globally, with an audience slanted towards middle-aged men.
[citation needed] On October 24, 2022, the site ended selling content, and announced that it would close down (except for enquiries from customers with R18 member accounts) on January 31, 2023.
[19] From January 31, 2023, customers with R18 member accounts were no longer able to access videos that they had already "purchased", and the site was shut down completely, as previously announced that it would be, on May 12, 2023.