Hola is a freemium web and mobile application which provides a form of VPN service to its users through a peer-to-peer network.

[5] In 1998, Ofer Vilenski and Derry Shribman founded KRFTech, a software development tools company.

[13] In late 2014, Hola had begun selling access to its userbase as exit nodes, under the name Luminati, charging $20 per gigabyte for bandwidth that was actually coming from their free VPN users.

[13] Other criticism stemmed from vulnerabilities inherent to the software, which could allow an attacker to deliver malware to Hola users.

[15] In response to the criticism, Vilenski told Business Insider, "[we have been] listening to the conversations about Hola and while we think we've been clear about what we are doing, we have decided to provide more details about how this works, and thus the changes [to the website] in the past 24 hours".

[19][20] In August 2017, Hola sold a majority stake in Luminati to EMK Capital, a UK private equity investment firm.