Holland Herald is the inflight magazine of the Dutch airline KLM.
[3][4] In the first year the magazine was published bimonthly and black and white.
[1][7][8] CNN named Holland Herald as the tenth best inflight magazine worldwide in 2012.
[9][10] The content of the magazine includes articles concerning the contemporary Dutch culture, commerce, and politics.
The first 3D advertisement was published in the magazine which featured a beer brand, Heineken.