Inflight magazine

Many airlines offer in-flight magazines to provide details about their fleet, as well as articles about destinations, travel, and tourism information.

Airline titles have controlled distribution costs and readership figures come from existing passenger traffic.

[1] Despite the challenges facing the traditional publishing industry, in-flight magazines saw a smaller readership decline than other physical publications during the 2010s.

Their upscale, valuable, and captive readership appeals to advertisers across all sectors: luxury goods makers, car manufacturers, beauty and fashion brands, as well as global destinations.

[2] A decade later, KLM's Holland Herald,[3] the longest running in-flight magazine, was first published in January 1966.