The company was one of the first publishers to sell children's books into non-traditional markets such as Tesco and other supermarkets.
Bill Holland died in November 2004, having worked full-time until the age of 74 and with over 60 years experience in the toy and publishing industries.
In November 2008 the company achieved Forest Stewardship Council(FSC)accreditation.
The company has made a clear commitment to prioritising the use of forest-friendly FSC paper in its future publications through its updated Environmental Policy Statement In March 2009 the company launched its Little Star Creations imprint, focusing on licensed products at the London Book Fair.
[1] The company has since won notable new licenses to its Little Star Imprint, including Waybuloo, Big and Small, Dora the Explorer, Peppa Pig, Mr. Men, Groovy Chick and A Little Princess for various products including children's headphones and magnetic height charts.