Holland & Barrett International Limited, trading as Holland & Barrett (H&B), is a British-based multinational chain of health food shops with over 1,300 stores in 16 countries, including a substantial presence in the United Kingdom, Republic of Ireland, Netherlands, Belgium, Mainland China, Hong Kong, India, Saudi Arabia, Lithuania and UAE.

Five days later, on 26 June, it was reported that Holland & Barrett had been sold for £1.8 billion to L1 Retail, a group formerly controlled by Russian billionaire businessman Mikhail Fridman.

[8] Fridman stepped down from L1 Retail's parent company in early March 2022, after the European Union imposed sanctions on them in the wake of the Russian invasion of Ukraine.

David Jason narrated the retailer's 2013 TV advertising campaign, featuring anthropomorphic woodland animals drawn by illustrator Yulia Drobova.

The company published no corporate response or interaction via social media for several months until, on 5 July 2012, Holland & Barrett announced it was pulling out of the scheme, citing the negative publicity.

The Guardian reported that the company was "no longer prepared to face further bad press and in-store protests", attributing the change of mind to pressure from Solidarity Federation and Boycott Workfare.