S. Harret McCormick noted that at least eight movies in the 1944-1945 season would feature radio talent, thus providing a tie-in between the two media.
[7] A contemporary article in a movie trade publication said that with the program, RKO was "[a]dding to its already heavy use of radio as an exploitation medium.
[8] Besides general promotion of the studio's stars and productions, the program offered a benefit to local theaters that were RKO affiliates.
[1] An article in the trade publication Motion Picture Daily described RKO's use of Hollywood Star Time as "[c]continuing the trend of film companies to extend the use of radio promotions to make up for promotional losses through reduced space in newspapers and magazines.
"[5] It added that soon after Hollywood Star Time went national, MGM planned to begin a thrice weekly program on Mutual.