For example, both stations sent announcer teams to cover the 1924 Democratic National Convention, which was held in Madison Square Garden in New York City.
[14] The network, again in eventual popular image, tended to place its focus more on news and public affairs programming, as well as the "sustaining", or non-sponsored shows.
It is also announced that this opening Victor program inaugurates a new chain system to be operated by the National Broadcasting Company, with WJZ as the "key" station.
This new chain, which will be known as the "blue" network, will allow simultaneous broadcasting from WJZ through WBZ, Springfield and Boston, KDKA, Pittsburgh, and KYW, Chicago.
On May 20, 1927, both of the NBC networks covered the return of Charles Lindbergh to America from his trans-Atlantic flight, star announcer Graham McNamee doing the honors.
[21] During the 1932–1933 season, Standard Oil of New Jersey (Esso) sponsored an unusual program, the Five-Star Theater, which each weeknight presented a show in a different format.
Other than the title (and the radio on the cover), the precise nature of the ties to the Blue Network is not known; the book does not even make direct reference to the National Broadcasting Company.
Indeed, the NBC History Files contain[31] a February 1937 in-house memorandum so caustic of the performance of the Blue Network that the author's name was redacted from the document.
She points out, with some justice, that NBC Red also broadcast a number of high-brow programs such as The Voice of Firestone, The Atwater Kent Hour, and the Cities Service Concerts.
Later in the evening, at 6:30 p.m. and 6:45 p.m., Drew Pearson's and Eleanor Roosevelt's regular broadcasts are heard, followed at 7 p.m. by a news roundup show that competed with Jack Benny, and later on Bible Week opposite the Chase and Sanborn Hour with Edgar Bergen.
Lastly, of interest to those who may recall the satiric references in Warner Bros. cartoons of the era, at 10 p.m., the Blue carried The Goodwill Hour with John J. Anthony, dispensing advice to those who sought it, and who presumably were not tuned into Phil Spitalny's orchestra on the Red network.
In the fall of 1941, Mutual debuted a comedy-variety series sponsored by Ballantine Ale, called Three Ring Time, starring Milton Berle and Charles Laughton.
[67] The show was set to debut on a 77-station network, but 14 of these stations were under contract to NBC, which had the power to exercise options on the most desirable time, in cities where there was limited competition.
The January 11, 1943, edition of Time states that seven investment houses, three insurance companies, two manufacturers, a daily newspaper, and an industrialist had all taken serious looks at purchasing the network.
[75] On July 30, 1943, just over two months after the court's ruling, RCA announced the sale of the network to American Broadcasting System, Inc., a firm controlled by Edward J. Noble, a former undersecretary of commerce who was better known as the chairman of Life Savers Corp.
[79] At the hearings held on September 10, 1943, FCC Chairman James L. Fly roundly denounced the policy of the Blue Network in refusing to sell airtime, but granting air time for free, to proponents of controversial broadcasts.
[80] When Edward J. Noble testified at the hearings held on September 20, 1943, he was questioned closely by Chairman Fly as to the policies regarding the refusal to sell air time to labor organizations, cooperatives and other special interest groups.
[81] Noble was directed by Chairman Fly at this hearing to submit a statement as to what the policy would be of the Blue Network in terms of "the expansion of the mechanisms of free speech.
"[81] On October 3, 1943, Noble released a letter to the FCC in which it was stated that the Blue Network would meet "with an open mind" all requests for broadcasting time, "considering each on the merits", and excluding none on the basis of ideas or personality.
Columnist David Lawrence, in his October 7, 1943, column, thought that the FCC had overstepped its authority in attempting to force the Blue Network to change its policies regarding the sale of airtime.
[89] Woods and the rest of the management team, after the sale to Noble, began to take steps to make the Blue Network more competitive with NBC and CBS.
[100] A 1943 promotional pamphlet listed Swing, Walter Winchell, Martin Agronsky, Drew Pearson, Lowell Thomas and Dorothy Thompson, among others, as part of "the most impressive roster of news analysts and commentators on the air today.
"[101] Newsman George Hicks was on a landing craft heading to the Normandy invasion beaches on D-Day when it was strafed by enemy planes, the sound of the combat being broadcast.
Entitled "Christmas on the Blue", the show was emceed by Gracie Fields, and featured, among other stars, Joe E. Brown, The Andrews Sisters, Ed Wynn, Paul Whiteman and others.
[104] It was certainly unusual for the Blue Network to attempt to convert a long-time announcer into a featured comedy star, and in this sense, "Niles and Prindle", if not unique (given that Graham McNamee was the "Perfect Foil" to Ed Wynn), it must be said to be at least quite singular.
Of interest to animation fans was a show called Nitwit Court, which sought to do to John J. Anthony's The Goodwill Hour what It Pays to Be Ignorant did to Information, Please!.
Host Ransom Sherman would pose problems to a jury consisting of Arthur Q. Bryan, as "Willow", a man with a lisp, Mel Blanc, as "Hornblower", a fumbling motorboat owner, and Sara Berner as "Bubbles Lowbridge", a not terribly bright woman (all three of whom are most commonly associated with Warner Bros.' Looney Tunes and Merrie Melodies cartoon series).
For example, the Blue Network applied for a construction permit for a TV station in the upper VHF band, but all such applications were shelved during the war years.
The script for a February 25, 1945, broadcast of Ladies Be Seated, which was a relatively popular audience-participation/stunt game show on Blue Network radio, still exists, and is reprinted in full in Ritchie.
The core group of stations was known as "Basic Blue", and covered the Northeast United States/New England and portions of the Upper Midwest, around the Great Lakes area.