It claims to be the most photographed landmark[1] in the area since it opened in 1996,[2] with its own 150-foot-long Hollywood version of Mount Rushmore.

The designation accounted for the owner's addition of other attractions surrounding the Hollywood Wax Museum including Castle of Chaos,[5] Hannah's Maze of Mirrors, and Shoot for the Stars Mini-Golf.

[6] In 2016, the facility was a founding member of the 76 Entertainment Community Improvement District (CID)[7] and is slated to be part of the first phase of redeveloping the Highway 76 thoroughfare.

In October 2014, the company also purchased 13-acre The Grand Palace property[8] in Branson, MO, though future plans have not been announced.

The Hollywood Wax Museum also offers a souvenir store, which is the area's largest celebrity merchandise shop.