Holyoke is sometimes confused with companies owned by Frank Z. Temerson, including Helnit, Et-Es-Go, and Continental; with Worth Carnahan's Bilbara Publishing Company; and with Temerson's art director L. B. Cole's packaging clients Narrative Publishers and Aviation Press.
Holyoke Publishing originated with Sherman Bowles, who had taken over his family's Springfield, Massachusetts newspaper dynasty, consisting of The Republican and other papers.
[4][5] Later that year, Fox won Blue Beetle back in a lawsuit;[2] Holyoke's final issue was #30 (Feb.
[12] Because of incomplete documentation of the early days of the American comic book, some sources misstate Holyoke's role.
"[16] Howard Keltner's Golden Age Comic Index 1935-1955 (Revised Edition) groups Bilbara, Tem, Helnit, Et-Es-Go, Narrative Publishers and Aviation Press with Holyoke.
[1] Bowles later also became an official of the Atlas Tack Company in Fairhaven, Massachusetts, and the Longchamps and Buffet Exchange restaurant chains, and held interests in Bell Aircraft, the Reo Motors, Inc., the Bowles Agawam Airport in Agawam, Massachusetts, and Western Union,[22][23] as well as Alliance Manufacturing[1] of Alliance, Ohio.
[22] He was survived by wife Esther Johnson Bowles, with whom he had sons Francis T. and John, and daughters Elizabeth and Amy.