The product selection was a complete alternative to the traditional supermarket at comparable prices with a reputation they earned for top quality fresh produce, seafood and meat.

Daily sales reached over $1M per day by June 2000, at which time a total of 16 additional HomeGrocer facilities were under construction in markets including Atlanta, GA, Chicago, IL, Washington, DC.

and Denver, CO. HomeGrocer developed all of its own technology including its award winning website, its wireless picking systems that used WiFi, and its driver "smart phones", all years before they were mainstream.

[4] HomeGrocer completed a $288M IPO in March 2000 underwritten by Morgan Stanley and DLJ but needed more capital to meet the aggressive roll-out that was already well underway.

[11] HomeGrocer raised a total of $440M in investments from Kleiner Perkins Caufield & Byers, Amazon.com, John Malone of Liberty Media, Solstice, Martha Stewart and Jim Barksdale.