The advancement of video cameras and VHS tapes allowed Greg Swaim, the store's owner, to begin filming real couples at his popular sex parties.

[11] AVN Hall of Fame inductee Farrell Timlake (stage name: Tim Lake)[12] and his partners have grown the brand's extensive library of amateur content in an ever-growing variety of niches.

In 1997, Timlake was brought on as Associate Producer and porn industry consultant for Trey Parker and Matt Stone's feature movie, Orgazmo, which included a cameo performance.

[15] The resulting footage of the xxx-rated film Profiles #8,[16] includes in the background mainstream actors Carrie Fisher, Richard Dreyfuss, and Timothy Hutton, in addition to Trey Parker and Matt Stone.

[20] In March 2013, with over a decade of hands-on experience, trusted business relationships, and a strong ethic guiding him, Goldberg was promoted to CEO of Homegrown Video.

[23] The creation of the "Adult Media Defense Group" in 2007, led by Homegrown Video CEO SG, spoke out publicly over the legality of the suit.