Mantra Films Inc., or Mantra Entertainment, was an American independent softcore pornography production company created by Joe Francis, chiefly for the production and distribution of the United States–based Girls Gone Wild and Guys Gone Wild media franchises.
In addition to Girls Gone Wild, the company also produced the Banned from Television series in 1998, featuring raw, uncensored and graphic scenes of violence caught on camera.
[1][2] The company is based on a business model of getting young women to bare their breasts on camera in exchange for a t-shirt, then selling the resulting videos directly to the consumer.
Today the videos, which sell for as little as $9.99 apiece, contribute to a total sales figure of $40 million a year for Mantra Films, Inc.[2][1] In January 2001, Francis was found liable by a Los Angeles jury for misappropriating the idea for Banned from Television, a series of extreme videotapes that preceded Girls Gone Wild and were distributed by Mantra.
[4] In 2009 Mantra Films was reported to be delinquent in paying over $651,000 to the California Franchise Tax Board.