[1] In 1969, Masters (then using the pseudonym "Robert Walters") began producing hardcore gay male nude magazines.
Realizing that direct mail might be profitable again, Masters spent most of 1976 raising capital to form Nova Studios.
Masters had decided to produce loops which ran to more than 400 feet, extending the film's running time to nearly 20 minutes.
The film co-starred Lee Marlin and Ken Carter, both of whom would later become notable sex performers and work for important directors such as Tom DeSimone, Jack Deveau, William Higgins and Mark Reynolds.
Masters followed up the film with a series of wildly popular long loops: Kept After School, Beached, Tricking, Hot Lunch, Jocks, That Boy Next Door and Down on the Farm.
As noted in a published history of Nova Studios, the West Coast Look was a very stylized and highly planned filmmaking style.
To help sell films, which were nearly triple the cost of most loops, Nova Studios produced 16-page, full-color, glossy brochures.
Unbeknownst to Nova, however, Masters' lover (who had acted as the studio's chief of production and financial manager) had been licensing much of the same material over and over to a wide variety of customers without permission.
As this material began to flood the marketplace (much of it in degraded quality), the studio's financial situation deteriorated significantly.
The company added music, limited narration, and asynchronous sexual sounds to the older films and began re-releasing these to make money.
During 1983, the studio would discover and cast such notable adult film performers as Rick Donovan, Jim Bentley, Tim Kramer and Danny Connors.
They also released their final two sync-sound productions, Heroes (which featured the debut of Cole Taylor)[6] and Something Wild, with the above stars as well as Scott Avery, Bobby Madison/Brian Michaels, and Randy Page.
Faced with a large tax bill and $60,000 in debt, Nova Studios licensed the remainder of the company's products to a third party.
Catalina would also hire Masters as its head of production, where he would be free to write and direct films on an occasional basis.
L.A. Video entered bankruptcy a few years later, leaving the rights to all of Nova Studios' products in legal limbo.