Honey Butter Chips

The snacks were first made available in August 2014, and they are renowned for their rise to popularity through social media viral marketing from late 2014 to early 2015.

Haitai-Calbee enjoyed such tremendous popularity with Honey Butter Chip that the product was unavailable in stores and was being resold online for three times its original price.

[5] After ‘Honey Butter Chip’ was released in August, Haitai-Calbee officially announced that sales in January and February 2015 had reached 23 billion won (USD 20.3 million), and has forecast of sales of one hundred billion won (USD one hundred million) by year-end.

K-pop stars such as Sooyoung of Girls' Generation, Siwon of Super Junior, and T-ara's Hyomin began posing in selfies with gilded Honey Butter bags propped beside their cheeks and posting the pictures online.

On August 31, 2021 k-pop boy group MCND released their album “THE EARTH : SECRET MISSION Chapter.1” which features the song H.B.C, standing for Honey Butter Chip.

[7] On the May 23rd broadcast of MBC's My Little Television, rock singer Jung Joon Young reviewed and compared many types of honey-butter-flavored snacks in the Korean market.

[11] Some stores made ‘Honey Butter Chip waiting list’ for customers and limited the selling quantity as one bag for a person.

[12] Due to the scarcity, in December 2014, Honey Butter Chips were traded back and forth on e-commerce websites at inflated prices, reaching nearly 50 times the original cost of a 60-gram bag.