[1] The stories usually lack literary elements like character arcs, are simply written and are intended to be suspenseful or addicting.

[5] Initially, Hooked featured about 200 stories that were written by professional authors selected by the app developers.

[3][10] The following year, Telepathic Inc. released Hooked 2.0, which allowed users of the app to create and share their own short stories.

[12] The response to Hooked prompted others to create similar text-message based short story apps, like Yarn and Tap.

[15] The company launched an app called Hooked TV to showcase video pilots based on scripts it managed to test and develop before and during the COVID-19 pandemic.

[17] According to Celebrity Secret when they first started out, the stories were basically as if two people were texting each other and some sort of drama unfolds.

[3][6][17][4][19] From the main website itself the Hooked investors include Sound Ventures, The Chernin Group, WME/Endeavor, MACRO, Greg Silverman, Steph Curry, Kevin Durant, LeBron James, Mariah Carey, Jamie Foxx, Joe Montana, Aasif Mandvi, Max Martin, Anjula Acharia, Savan Kotecha, Cyan Banister, Eric Ries, A Capital, SV Angel, Cowboy Ventures, Founders Fund and Greylock, among many others.