YouTuber
Some have ventured into mainstream forms of media, such as Liza Koshy, who, among other pursuits, hosted the revival of the Nickelodeon show Double Dare[14] and starred in the Netflix dance-comedy film Work It.
[19] In 2024, Canadian YouTuber Jasmeet Singh Raina, otherwise known as JusReign, released his half-hour comedy series titled Late Bloomer.
Notable examples include James Stephen "MrBeast" Donaldson and Mark Rober, who helped raise over $20 million with their Team Trees campaign,[20][21] and Felipe Neto, who publicly criticized Brazilian president Jair Bolsonaro for his response to the COVID-19 pandemic.
This includes in 2018, when YouTuber Ash Sarkar, of the Novara Media channel, experienced a "rapid rise" to fame by calling Piers Morgan an "idiot" - breaking with the norms of behavior on Good Morning Britain (ITV) whereby guests defer to his "authority.
"[25] She later appeared on Newsnight (BBC) in which she broke with the program's "unreservedly respectful coverage" of the Royal family by referring to them as "weird people.
"[25] Due to this level of influence, in 2013, University of Michigan associate professor Robert Hovden argued for the creation of a new index similar to the g-index and h-index to evaluate a person's output and impact on YouTube.
When the ads were introduced in August 2006, YouTube CEO Chad Hurley rejected the idea of expanding into areas of advertising seen as less user-friendly at the time, saying, "We think there are better ways for people to engage with brands than forcing them to watch a commercial before seeing content.
[33] In December 2007, YouTube launched the Partner Program, which allows channels that meet certain metrics (currently 1000 subscribers and 4000 public watch hours in the past year)[34] to run ads on their videos and earn money doing so.
In December 2010, Business Insider estimated that the highest earner on YouTube during the previous year was Dane Boedigheimer, creator of the web series Annoying Orange, with an annual income of around $257,000.
