Bocaranda began studying Broadcasting in 1985 at the California State University, Los Angeles and started working for television station KRCA channel 22, Los Angeles, in the early 1990s, then worked for television station Channel 62 in the 1990s.

He has worked in several US television stations as well as radio.

On Univision, he worked in "El Gordo y La Flaca" a daily show, and made several TV commercials, including Ingles Sin Barreras.

He acted not only as director but also as actor and publisher, with more than 1300 commercials ones for the United States and Latin America.

In 2009 Horacio Bocaranda was a judge for the Latin Grammy Awards in the category of Film/TV/Media and as of today he is a member of "The Recording Academy".