The village consisted of authentic Old West buildings from a collector and would also feature the newly built Silver Slipper casino, added in 1950.

Future casino mogul Steve Wynn was among investors in the ownership group, marking his entry into the Las Vegas gaming industry.

El Ad owned the Plaza Hotel in New York City and planned to replace the New Frontier with a Plaza-branded resort, but the project was canceled due to the Great Recession.

[12] Griffith had originally planned to build his next hotel in Deming, New Mexico, before traveling to Las Vegas and realizing that it presented better opportunities.

[12] To maintain cool temperatures, cold water was carried through pipes in the walls of each room, originating from tunnels beneath the property.

[11][12] Because Griffith and Moore were inexperienced in the gaming industry, they had the casino built at the rear of the property, not realizing that it should have been presented as the main attraction.

[10][12][26] Located at the property's northern end,[10] the village included authentic Old West buildings saved by Doby Doc, a collector in Elko, Nevada.

[28] The village also featured some newly built replicas created by the resort, including a Texaco gas station designed by Zick & Sharp.

[42][43] Singer Mario Lanza was scheduled to perform for the opening, but canceled at the last minute due to laryngitis, forcing the property to refund $20,000 in tickets.

[63][64] The previous group, including Friedman, returned to take over operations in early March 1957, after Krupp declined to invest any further in the struggling resort.

[73] Warren Bayley, one of the primary owners of the Hacienda resort, reached a deal to take over the New Frontier from Katleman and Friedman.

[77] Actor Preston Foster served as vice president for Frontier Properties, Inc.[78] The casino area reopened in April 1959.

Six months later, Friedman announced plans to demolish the existing facilities entirely for a larger Frontier resort to be built on the site.

[91][92] The new project had more than a dozen investors,[93] including future casino mogul Steve Wynn, who purchased a three-percent stake.

[94][95] It was later discovered that the Frontier project was financed with Detroit mob money, from a group led by Anthony Joseph Zerilli.

[111] Later that year, the Little Church of the West was relocated to the Hacienda resort, making room for the Fashion Show Mall to be built just south of the Frontier.

[89] In December 1987, Summa agreed to sell the Frontier and Silver Slipper – the last of Hughes' Las Vegas gaming properties – to casino owner Margaret Elardi.

[134][135] A jury eventually ruled in the Frontier's favor, finding it not liable for events that take place on public property.

[136][137] In late 1991, the Frontier ran controversial ads in the Los Angeles Times implying that the entire Strip was being targeted by the strike.

[146] In late 1996, a former Frontier worker alleged that the Elardis ran a technologically advanced spy operation to monitor the strike.

It was also used to monitor Frontier security guards, as well as officers of the Las Vegas Metropolitan Police Department whenever they came to view video footage of the strike.

The worker also said that the resort routinely sabotaged the strike, for instance by turning on nearby sprinklers or placing manure bags near a catering truck.

[152] After the allegations came to light, strikers filed 75 criminal complaints against the Frontier,[153] and the Nevada Gaming Control Board opened an investigation.

Meanwhile, the AFL–CIO launched a campaign to raise awareness about the strike,[154][155] with president John Sweeney calling the Frontier "one of the biggest corporate criminals" in American history.

Ruffin got the idea for the restaurant after seeing the 1980 film Urban Cowboy, which had featured the Gilley's Club in Texas, along with its mechanical bull.

[184][189] However, by March 2007, Ruffin was in negotiations to sell the New Frontier to El Ad Properties, which owned the Plaza Hotel in New York City.

Wynn offered to beautify the vacant site with landscaping, and was also approached by El Ad several times to take over the land and develop it.

[205] Wynn blamed what he saw as anti-business policies of U.S. president Barack Obama, and a challenging level of debt as a consequence of El Ad having paid what proved too high a price for the property.

[232][233] Other entertainers included Robert Goulet,[234] Jimmy Durante,[17] George Carlin,[235][236] Ray Anthony,[237] and Phil Harris.

[243] One new show, Legends of Comedy, featured entertainers who impersonated comedians such as Rodney Dangerfield, Jay Leno, and Roseanne Barr.