Huda Beauty

[1] In 2017, Huda Kattan was chosen as one of "The 25 Most Influential People on the Internet" by Time,[1] and she was listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes.

Comparisons have been drawn between Kattan and Kim Kardashian West, noting similarities in their family-run businesses and influencer status in the beauty industry.

[6] The first Huda Beauty product was a collection of false eyelashes released through Sephora in Dubai in 2011, and the United States in 2015.

[16] Kattan was named as one of Time magazine's 25 Most Influential People Online,[1][17] alongside J.K Rowling and Kim Kardashian West and she was listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes.

[2][3] Huda Beauty faced intense disagreement over a blog post advising women about ways to lighten the color of their genitals.

Originally published on 7 April 2018, the post named "Why Your Vagina Gets Dark And How To Lighten It" noted some tips from "trusted expert" and board-certified dermatologist Doris Day, MD.

A US lawsuit filed by consumers claimed that the Neon Obsessions palette by Huda Beauty concealed the prohibited ingredients by hiding warning labels such as "not intended for the eye area".

[22][23] According to the Instagram scheduling tool HopperHQ, which publishes an 'influencer rich list' estimating the value and income of internet influencers, Kattan could potentially earn up to AED 66,000 per sponsored post as the owner of Huda Beauty.