The Hull Pottery Company's early lines consisted of common utilitarian stoneware, semi-porcelain dinnerware and decorative tile.
The company quickly established a firm market and enjoyed an excellent reputation for producing quality ceramics.
J.J. had four sons who remained active in the local family pottery businesses, John, Floyd, Russell and Ralph W Hull.
[3] Hull developed art pottery lines primarily along floral themes: Orchid, Magnolia, Calla Lily, Rose and Tulip to name a few.
Hull's product line expanded to include piggy banks, liquor bottles, and lamps.
From the 1940s through the 1960s, a plant or flower bouquet delivered from a florist was often contained in a Hull pot or figural planter.
's nephew who had continued to operate the Star Stoneware and was President of the Crooksville Bank, became a member of the board of directors.
John's daughter Ann remained a closely associated investor through the 1970s, guided by her attorney husband Robert Jones.
New artistic lines such as Continental, Ebb Tide, Parchment and Pine, Tokay, and Tropicana were introduced.