The main differences between Huuto.net and eBay are: The name of the website is derived from huutokauppa (Finnish for "auction").

It was a private service until the art auction Bukowskis bought it from Lohikoski in September 1999.

TeliaSonera concentrated heavily on its telephone operator business and neglected many unrelated branches, Huuto.net being one of them.

In June 2005 TeliaSonera sold Huuto.net to Ilta-Sanomat Oy and the website became the most popular Finnish classified advertising service.

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