The five included continents (Australia having been obliterated and Antarctica excluded) have been broken up into sections in which the two factions compete for dark matter.

The unnamed XBLA title from 5th Cell was talked about for nearly a year before any real information was released, other than that it was going to be "pretty big".

[3] On October 21, 2010, a mysterious 7-day countdown appeared on the 5th Cell website featuring an ashy ground with footprints and a clearly imprinted logo, causing speculation among the gaming community at the seemingly uncharacteristic theme.

[4] At the close of the countdown, on Friday, October 29, at 1:00am EST/PDT an exclusive debut teaser trailer was shown on GameTrailers, revealing that the game would be a third-person shooter.

[5] At that time, 5th Cell also launched the official Hybrid website, displaying two dog tags linking to two different hubs of information about the game as relayed by the opposing factions.