Hybris was founded in Zug, Switzerland, in 1997 by Carsten Thoma, Moritz Zimmermann, Klaas Hermanns, Christian Flaccus and Andreas Bucksteeg.

In 2011, private equity firm HGGC acquired a majority stake in Hybris and merged Canadian software company iCongo into Hybris.

[2] SAP SE acquired Hybris on 1 August 2013 for $1.5 billion.

[3][4] In 2018, Hybris was integrated into the SAP Customer Experience division.

Hybris customers have included General Electric, ABB, West Marine, COS, Thomson Reuters, 3M, Toys "R" Us, P&G, Levi's, Nikon and Johnson & Johnson.