[1] PIM solutions are most relevant to business-to-consumer and business-to-business firms that sell products through a variety of sales channels in a range of industries.
[3] Product information kept by a business can be scattered throughout departments and held by employees or systems, instead of being available centrally; data may be saved in various formats, or only be available in hard copy form.
Data exchange interface standards such as Open ICEcat allow seamless interchange of electronic catalogues between vendors on the one hand and purchasing firms and marketplace operators.
These create transparency for the product data of multiple vendors to support the centralized management of multi-supplier catalogues and facilitate price and quality research.
[9][10] PIM has witnessed a transformative synergy with Artificial Intelligence (AI), offering enhanced capabilities in the realm of product data management.
Additionally, AI contributes to auto copywriting by swiftly generating product descriptions based on enriched attributes and user prompts.
This aids in efficiently crafting diverse romance copy for product categories that share similar descriptions, allowing for rapid content creation and enrichment.