[2][7] Another of the characteristics of hyperconsumerism is the constant pursuit of novelty, encouraging consumers to buy new and discard the old, seen particularly in fashion, where the product lifecycle can be very short, measured sometimes in weeks only.
[6][8] In consumer behavior, limited-time offers and flash sales are strategically employed to instill a sense of urgency, often leveraging the psychological phenomenon known as the fear of missing out (FOMO).
This tactic prompts consumers to make rapid purchasing decisions, driven by the perception that opportunities are fleeting.
[1] However, according to other theorists, the need to consume in hyper-consumption society is driven less by competition with others than by their own hedonistic pleasure.
[15] The vaporwave music genre is known for indirectly offering a critique by mocking the methods used to sell products to consumers through establishing a certain mood or setting – drifting through the virtual plaza, numb and caught in a consumption loop – and is consistently critical of that mood or setting.