Doyle spent three years developing her songwriting skills and working on material for the album.

[2] Songwriting collaborators included the album's producer, Dave Hodge, as well as Christopher Ward and Craig Northey.

[3] The lead single, "Tattooed", charted in Canada, and its video was played in rotation on MuchMusic, MusiquePlus, and MuchMoreMusic.

"[4] Ben Rayner of the Toronto Star praised the title track as well as Doyle's "nicely sharp-edged voice", but said that on the whole the album is "hampered by generic songwriting and dutifully stylized overproduction that's trying hard not to sound equally generic.

"[5] Similarly, a review in the Edmonton Journal called the album "beautiful but creatively boring".